60+ January Social Media Ideas + Canva Templates

Need some January social media ideas? We’ve packed this article with Social Media Holidays throughout the entire month of January – including Canva Templates! Now you’re set with all the content you need for social media videos, GIFs and more in January 2023.


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Just in time for the new year in 2023, we’ve packed this blog post with national and international holidays for 31 Days of January in 2023 and Canva Templates too!

We’ve also added in some weekly and monthly ideas for extra inspiration. Don’t forget to check out the tools and ideas added at the end of this post – they’re perfect for creating visual content. We keep this post updated annually, but also suggest that you check all dates for validity. Some dates may be missed.

What’s Included with Your January Social Media Ideas

What to expect in this post packed with January Social Media Ideas:

  • Canva templates for you to create stunning images and videos quickly to match your posts!
  • an overview of all the January social media ideas for your content calendar. This includes what to create and how to share the content you create from this post – for images, videos or GIFs.
  • a super-handy reference guide (plus an Infographic) to help you easily grab social media ideas and holidays for the month of January in 2023.

Check out the other monthly social media ideas posts in this series (updated early 2023).

Tips for Quickly Creating January Content

Creating your January 2023 content doesn’t have to take days. If you schedule your content calendar ahead, you can streamline the whole process. These suggestions will help and you’ll find it soooo much easier if you have a schedule sorted ahead of time.

Aim to get your next month prepped and ready to go – all of your January social media ideas wrapped into posts – prepped, scheduled and set to go. Use these video content tips to help:

  1. Use templates as your best friend: most visual content tools come with templates to help you create visuals. Use them and leverage them! You CAN easily design content from a bare canvas, but do you need to? Not necessarily when you can take advantage of templates! In this post you’ll find plenty of January Canva Templates. Focus on editing just one or two elements. It could be the text, photo/image, video, fonts or colors. if you change too many elements at once, you run the risk of ruining the design.
  2. Batch it! Don’t limit yourself to creating just image or video or GIF at a time… do more than one. Batching is way more efficient vs creating visuals one-by-one. You’ve already opened up the design tool, so why not stay a while and create more than one visual.
  3. Make more social videos – from Facebook to Twitter to LinkedIn to Instagram Stories, social videos are a powerful way to connect with your audience. Create short, social videos of 15-30 seconds. Built it up from there as you get more confident. Canva video can help with this and you’ll see video templates in these posts too – from short animations to videos with multi-scenes.
  4. Get to know your audience well. Do you know what they like to watch? what they engage with? Do they like how-to content, or behind-the-scenes content? Or maybe just fun, observational humor!
  5. Use GIFs got personality – You’ll discover millions of GIFs in Giphy’s massive online library. Or you can easily create your own! Animated GIFs can add a lot of personality to social media posts, emails, blog posts, messages and more. Just be sure that if you share Giphy GIFs directly from Giphy, that you give credit to the creator and tag them.

Canva Templates + 45 Days Free Trial on Canva Pro

Get started by using the Canva templates in this post (including templates that are Free for all Canva users, and those that are free for Canva Pro users). Canva Pro gives you access to thousands of videos, elements, photos and templates from a whole range of designers on the Canva Marketplace. Try it free for 45 days on this link:

Use this quick reference guide to map out your January content in 2023. Share it now or you can save it for later reference. Or just save it to Pinterest!

Want the full 2023 Social Media Holiday Infographic? Click here. (updated early January).

1. New Year’s Day – January 1st starts the same way every year, with a celebration of a new year. This year, maybe post in January about some intentions and goals… after all the new year is about more than New Year’s Day!

How about sharing a fun new year greeting with this video template, featuring sparklers:

Or maybe share a post to set intentions for the new year:

2. World Introvert Day – Use the hashtag #WorldIntrovertDay – a day for the celebration and appreciation of Introverts. Just maybe not in a large crowd or party.

It’s also Science Fiction Day – celebrated by millions of science fiction fans across the United States. 2nd January was chosen for this day as it corresponds with the birth date of science fiction writer Isaac Asimov.

3. J R. R. Tolkien Day – a day to celebrate the literary works of this author with a vivid imagination. Celebrated annually on 3rd January (the day of his birth). Break out your Lord of the Rings quotes! #JRRTolkienDay

4. World Braille Day – Today is #WorldBrailleDay, celebrated annually on Louis Braille’s birthday, the creator of the Braille alphabet for the blind.

It’s also National Trivia Day, held annually on the 4th January.

Try these Trivia facts if you are stuck for what to share! Maybe share a definition of something related to your business. Personally, I find the word Hygge to be super interesting. Couldn’t we all do with a little Hygge in our lives?

5. National Bird Day – A day of awareness and protection of our beautiful birds worldwide, especially their protection against illegal smuggling and bird trade.

6. Technology Day – to celebrate the feats of technology (held every 6th January)

7. Tempura Day – Today is Tempura Day so why not share a fun fact about Tempura. Did you know that it has been considered a local delicacy in Nagisaki, Japan for over 100 years? or that tempura is actually a Portuguese form of cooking. It was introduced to Japan in the 1500’s by Jesuit Priests!

8. Bubble Bath Day – If there ever was a day to slide back into the relaxing suds of a bubble bath (or post about it) today is the day. Held annually on January 8th, today is all about the bubble bath.

And who doesn’t love self-care related content? Share this motivational video quote (yes, it’s a video template… click to see it in action):

9. National Apricot Day (US) – Did you know that the word apricot means precious in latin. No wonder it’s one of the favorite stone fruits!

It’s also Clean off Your Desk Day(second monday in January) – use the hashtag #CleanOffYourDeskDay and make the day to clean your desk or finish those pesky tasks or maybe post a before and after deskie photo!

10. National Cut Your Energy Costs Day – observed January 10 every year, this day is to focus on renewable energy sources and cutting back our non-renewable energy. Share your best Energy Saver Tips with this infographic:

or share a series of energy reduction tips on your socials using this carousel template (click to see all 5 pages and change up the colors and images on this template to suit your business!):

11. Hot Toddy Day – the Hot Toddy is a delicious drink made with honey, lemon, hot water, and the spirit of your choice. Here’s a fun infographic template featuring Fall Drinks of the season:

12. Hot Tea Day – if the non-alcoholic hot drink is your preference, then today is hot tea day. Post about (or drink) your favorite type of hot tea!

13. Sticker Day – Who doesn’t love a fun sticker? We stick them proudly to our cars and our laptops. The first commercial self-adhesive label was made on January 13, 1907 by Ray Stanton Avery and his company Avery Dennison Corporation is still huge today with over 16,000 employees in 37 countries and sales in the billions. But it was European merchants in the 1880s that first worked out a way to stick labels to their products to promote goods and stock to passers-by. Find out more here.

14. Dress Up Your Pet Day – Need we say more about what you can do with this one! Just make sure your pet is on-board with the dress-up shenanigans! #DressUpYourPetDay

15. National Hat Day (US) – A day held annually on January 15th where we get to celebrate one of the world’s oldest accessories… the humble hat. Hold a hat party, post and ask what hat your audience is wearing today, or just buy a new hat!

Note – Hat Day is held on 8th October in Australia to raise awareness of mental illness (a Rotary Club initiative). Find out more here. Held on second Friday in October in Australia.

16. International Hot and Spicy Food Day – Roll out the chillies, today is all about the hot and spicy! #HotAndSpicyFoodDay #HotAndSpicyFood #HotAndSpicy

It’s also Martin Luther King Jnr Day – It’s #MLKDay so a great day to celebrate the civil rights icon, and his message. Find out more about the history of MLK Day here.

Maybe share one of his quotes on your social channels. Or a quote from somebody else like this one:

“This is not a black holiday; it is a people’s holiday,”

Coretta Scott King

17. Ditch New Year Resolutions Day – For those of us that need it, apparently there is a day to hit pause on your resolutions or ditch them altogether! #DitchNewYearsResolutionsDay. Or maybe share something more practical that is about setting goals, but not just for New Year:

18. National Thesaurus Day – it’s a day for wordplay, memes, clever copy and word jokes! #ThesaurusDay

National Gourmet Coffee Day – National Gourmet Coffee Day is an excuse for people like me (a card-carrying Aussie coffee snob( to talk about coffee. Who doesn’t love a coffee-tinted social media post. I’d add more ideas here, but first…. coffee. #GourmetCoffee #GourmetCoffeeDay.

Share your favourite coffee on Instagram Stories… or your fave Barista. Did you know that you can find stickers to overlay on your stories for engagement? Just search on the Instagram GIF stickers for just about anything coffee-related!

Or share a quote about coffee like this one:

Or what about your fave coffee shop? Search for a fun GIF to go with your stories. There are plenty of great designers out there who have shared content to be shared via Giphy native sharing on social media platforms.

There are also thousands of Canva templates to choose from that are coffee-themed. Search “coffee” and see what you find!

19. National New Friend’s Day (US) – there are a couple of New Friend’s Days dotted throughout the year… which is a great reminder to make new friends! #NewFriendsDay

20. Cheese Lovers Day – Use #CheeseLoversDay #CheeseLoversDay. Break out the Brie!

It’s also Get to Know Your Customers Day. This day actually happens every quarter (you can never spend too much time getting to know your ideal customer, right?). Check out some ideas for observing this day here and consider celebrating it in April, July and October as well. #GettoKnowYourCustomersDay

21. International Sweatpants Day (US) – Feel like spending the day in sweatpants? Today is the day. #InternationalSweatpantsDay.

22. Hot Sauce Day – Share your appreciation (or distaste!) for the fiery hot sauce. Or maybe ask your audience if they are hot or not.. or what their fave hot sauce is. People like to talk about Chillies from Tabasco to exotic peppers!

23. National Handwriting Day – It’s time to get friendly with the good old pen and paper. And speaking of which, do you agree that erasable pens are just awesome? Go old school and write in a journal or share a post about the art of handwriting. #HandwritingDay

It’s also Community Manager Appreciation Day #CMAD – if you have a community manager or social media manager on your team, today is the day to recognize them! Held every 4th Monday in January.

24. Belly Laugh Day – Who doesn’t love an uninhibited, unbridled belly laugh? The one you can’t control and makes you feel so good afterwards? It’s contagious. Today is all about the belly laugh. Use #BellyLaughDay. Share a fun or funny post!

25. Opposite Day – Have fun today saying the opposite of what you usually mean. For most politicians this should be an average day at work {wink}. #OppositeDay

26. Australia Day – the annual day of celebration in Australia. A day to reflect on being Australian, celebrate contemporary Australia and recognize our history.

For many, January 26 has multiple meanings: it is Australia Day for some, and for others, it is Survival Day. Many Aboriginal and Torres Strait Islander people and non-Aboriginal and Torres Strait Islander Australians have mixed feelings about celebrating this day – some consider it a day of mourning, and others use the day to mark the survival of their ongoing traditions and cultures. It’s an opportunity to acknowledge and learn about the past history of our nation and to reflect on and learn about the ongoing history, traditions and cultures of Aboriginal and Torres Strait Islander Peoples. Find out more here.

27. Chocolate Cake Day – Who doesn’t love chocolate cake. That is all. #ChocolateCakeDay

Or share your own chocolate quote – it’s pretty guaranteed that someone in your audience will love chocolate, if not all!

I mean… everyone loves Chocolate, right?

Hot Tip: You can change this message up to be about business or life too!

28. International Data Privacy Day – Today commemorates the signing of Convention 108, on 28 January 1981. It was the first legally binding international treaty dealing with privacy and data protection by the Council of Europe. Find out more here. It might be a good day to remind everyone of their privacy settings. #NationalPrivacyDay

29. National Corn Chip Day – Break out the guacamole and salsa, today is all about the corn chip! #CornChipDay. Share your favorite “thing” to pair with the humble corn chip – from guac, to cheese to salsa!

It’s also Oprah Winfrey’s Day. Yes, it’s Oprah Winfrey’s birthday.

30. Croissant Day – Who doesn’t love a Croissant? But do you know about their origin? In 1683 the Turkish Empire laid siege on Vienna, Austria. The Turks tried to conquer the city several times by force but were unsuccessful. They tried using underground tunnels and the bakers in the city heard the sound of digging and alerted Austria’s army. For their role in saving the city, the bakers received high honors and thanks in outwitting the Turks. In celebration, they baked their bread in the shape of a crescent moon – the symbol of the Ottoman Empire.

After the Turks were defeated, it became the crescent-shaped croissants with the morning coffee everywhere in Vienna. #CroissantDay

31. Inspire Your Heart With Art Day – #InspireYourHeartWithArtDay #InspireYourHeartWithArt. Break out your paints, go to a gallery, theatre, cinema, or music venue, and soak up the art around you!

If it’s thinking and art out of the box that you love, share a quote about being creative, or maybe change up your phone wallpaper with an inspirational creativity message:

January Social Media Ideas and Holidays – Calendar Weeks and Months in 2022

Use this list of January social media ideas for month-long and week-long holidays:

  • New Year’s Resolutions Week – starting January 1, 2023.
  • Elvis’ Birthday Celebration Week – 5-8 January, 2023.
  • Clean up your Computer Month
  • International Brain Teaser Month
  • International Creativity Month
  • National Blood Donor Month (US)
  • National Hobby Month
  • Slow Cooking Month
  • Unchain a Dog Month
  • National Hot Tea Month (US)
  • Walk Your Pet Month
  • Get a Balanced Life Month
  • Get Organised and be Productive Month

Here’s a couple of quick and easy tips for creating images in Canva for 2022 content:

1. Use templates

The templates I have shared in this post are just the tip of the iceberg. Want more templates? Follow me on Canva to see 100s of additional templates (including new templates as I release them). Available for both Free Users of Canva and Pro Users.

2. Create Videos

Canva now has an amazing video feature that allows you to easily add animations to your designs (text, object and whole-page animations) as well as adding videos and transitions. It’s fast becoming an excellent alternative to other video tools so be sure to play with it!

3. Get More Calendar Ideas!

Check out my complete 2023 calendar post for more 2023 Social Media Calendar ideas!

Over to You

What strategies and tools are your favorite for creating videos. Get started with our calendar!

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Donna is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a “Top 5 Social Media Blog You Need to Know About”. Donna helps brands leverage the power of visual storytelling and content strategy in their business. Her content has been featured in publications such as Forbes, Inc. & Entrepreneur and she is a speaker and trainer on visual content for the marketing and tourism industries internationally.