9 Best Ahrefs Alternatives (Free & Paid) for 2023

Looking for a quality Ahrefs alternative? Read on.

Let me start by saying that Ahrefs is a quality all-in-one SEO toolset.

In fact, Ahrefs has been an important part of my SEO stack for several years.

It allows you to:

  • Run technical site audits
  • Perform keyword research
  • Gain valuable content insights
  • Check the backlink profile of any site
  • Track keyword rankings

But it’s not the perfect tool for everyone

Some may think it’s too pricey and want a cheaper or free alternative.

User may feel the functionality, such as rank tracking or technical SEO audits, is better served with a standalone tool. 

Others may prefer the user interface or find the data more accurate in other tools.

There are a lot of reasons why you might be looking for another option, and an equal number of alternatives to consider. 

In this guide, we’re going to take a close look at the top 9 free and paid Ahrefs alternatives, highlight their key use cases, and discuss how they compare to Ahrefs.

Disclaimer: This article does contain some affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. This allows me keep producing high-quality, ad-free content. Thanks for the support!

The 9 Best Ahrefs Alternatives

To make it easier to navigate, we’ve broken out the Ahrefs competitors into the categories below:

To make it easier to navigate, we’ve broken out the Ahrefs competitors into the categories below:

Best All-in-One Ahrefs Alternative: Semrush

Semrush (aff) is a leading all-in-one SEO platform that excels in all the core SEO areas – Domain analytics, competitor analysis, keyword research, daily rank tracking, content and technical audits, backlink audits and analysis, and white-label reporting.

Semrush boasts over 10 million users, including notable brands like Tesla, Amazon, Vodafone, Walmart, IBM, and Booking.com.  

And it’s a tool I’ve been using for over 8 years as an integral part of my SEO and PPC toolset for personal and client projects.

Semrush contains a huge set of tools that rival most of the standalone SEO tools in each category below. There’s loads of firepower under the hood, for a relatively low monthly fee.

Semrush’ keyword database (23B+ keywords) is larger than Ahrefs’ (19B+ keywords), and the platform provides daily desktop and mobile ranking updates for all users, in addition to white-label reporting options. 

On the other hand, Ahrefs does not currently provide the capability to create and schedule custom reports, and users will need to pay between $100-$250 extra per month to get access to daily ranking updates. 

While Semrush has made some major gains in recent years, the user interface still falls a bit short of Ahrefs across a couple of their toolkits. And, I still find myself using Ahrefs more for competitor backlink analysis.

But overall, Semrush provides an immense 
amount of data and insights to drive your SEO, and broader digital marketing campaigns. You’ll find that it gives you an almost unfair behind-the-scenes look at your competition.

Since Ahrefs is an SEM toolset, I’ve kept the 
comparison focused only on the Semrush SEO and Advertising toolkits, and broken down the key features and use cases below.

The Traffic Analytics tool lets you find out which channels – organic, paid, direct, referral, social – are driving traffic to any site. And then check estimated bounce rates, average visit duration, and other engagement metrics. The platform provides this insight by analyzing an enormous amount of clickstream data provided by multiple proprietary and third-party data sources.

It’s like SimilarWeb and Google Analytics had a baby. 

Enter any website, and you’ll discover:

  • Which channels drive the most traffic.
  • Which websites drive the most referral traffic.
  • Which subdomains or subfolders get the most visits.
  • Which pages/posts pull in the most organic traffic.
  • Which individual keywords generate the most traffic.
  • Which countries send the most traffic.
  • Which devices – mobile or desktop – send the most web traffic. 
  • How traffic and engagement varies by device type. 

Keyword Research

Semrush gives you access to a huge database of over 23B+ billion keywords through several tools.

Use the Keyword Overview report to:

  • Check search volume, click potential, keyword difficulty, search intent, CPC data, volume trends, SERP features, top competitors and more.

Use the Keyword Magic tool to:

  • Get loads of related search terms divided into subgroups and question-based topics from your seed keyword.

Use the Keyword Gap tool to:

  • Get a side-by-side keyword comparison of up to five competitors and analyze the common keywords shared by each site, the total keyword overlap, and all of the untapped opportunities to target.

Use the SERP Overview report to: 

  • Determine SERP competition levels. You can analyze page authority, backlink count, and content types to understand better which keywords are more realistic short- and long-term targets.

Editor’s note:

Semrush has been voted the #1 keyword research tool by over 100 different search marketing professionals. The tool makes it easy to find loads of new keyword opportunities, and they constantly update their databases to provide the most accurate search volume data.

In addition to the largest Google database of keywords, Semrush also enables users to filter keywords by search intent, which makes it easier than other tools to quickly extract low, medium and high-intent keywords from lists of any size. The SERP overview report has also made it much easier now to qualify keywords using a range of SERP data points, including backlink and KD metrics. 

All that said, the Ahrefs Keyword Explorer is still one of the top keyword research tools on the market. Their user interface makes it incredibly easy to quickly find and filter new keyword opportunities, as well as analyze SERP data directly within the keyword reports. This helps speed up the keyword qualification process.

Ahrefs also provides keyword data for nine others search engines, including YouTube, Amazon, Bing, and Baidu.

If you want to see Semrush’ powerful keyword research toolset in action, the video below will show you some of the ways I use it to uncover high-value keyword opportunities for several different types of businesses. 

Rank Tracking

The Semrush Position Tracking tool lets you track daily keyword ranking changes from an international level, all the way down to a local level, and across all device types.

You can use the Position Tracking tool to:

  • Check rankings across tags, devices, locations, and different SERP features.
  • Compare your target keywords performance against competitors.
  • Monitor SERP feature movements and quickly spot new opportunities.
  • Spot new, improved, declined and lost keyword across ranking distributions. 
  • Uncover potential keyword cannibalization issues.  
  • Generate visual rank reports and integrate data with Google Data Studio. 

Editor’s note:

While reporting and filtering options are similar, Semrush’ data appears to be more accurate, and is updated daily, whereas you’ll have to pay between $100-$250 extra per month (depending on what plan you’re on) in order to access daily ranking updates.

The accuracy and daily updates are the main reasons I use Semrush for rank tracking across personal and client projects, at the local, national and international levels.

Semrush also integrates with Data Studio and many other 3rd party tools to add another layer to your reporting.

Backlink Analysis

The Semrush database contains over 43 trillion backlinks which you can access via several different tools:

Use the Backlink Analytics tool to

  • Monitor your backlink profile, so you can reclaim any lost backlinks.
  • Analyze competitors’ backlinks at scale to find their most powerful links.
  • Analyze backlink type, location and categories.
  • Identify unlinked brand mentions. 

Use the Backlink Gap tool to:

  • Compare the backlink profiles of up to five competing websites, so you can quickly identify backlink opportunities that you’re missing.
  • Filter the results by authority scores, traffic and number of matches to find the highest quality, and most probable backlink targets. 

Use the Backlink Audit tool to:

  • Check your domain’s backlink profile for any suspicious links that may be toxic, and create a disavow file to send to Google.

Editor’s note:

The Semrush backlink index has come a long way, and they now have tools like Backlink Analytics and Backlink Gap, which are definitely a solid option if you don’t want to pay for a dedicated link building tool.

But overall, I still prefer to use Ahrefs for most of my competitor backlink analysis, and general link prospecting efforts. They have a massive index of live backlinks that is super easy to filter, and its updated every 15-30 minutes. 

Technical SEO Audits

Semrush’s Site Audit tool lets you quickly analyze the health of a website. The report generates a list of prioritized issues so you can see precisely where the website is struggling.

You can use the Site Audit tool to:

  • Identify issues like duplicate and thin content, broken links, HTTPS implementation, crawlability and indexation problems.
  • Uncover core web vital, structured data markup and hreflang problems. 
  • Audit the desktop or mobile version of a site, plus include or exclude specific pages.
  • Compare crawls side-by-side from different points in time to see how errors, warnings, and notices have changed over time.
  • Run on-demand audits and schedule auto re-crawls on a daily or weekly basis.
  • Send audit action items from Semrush directly into other project management tools like Trello. 

Editor’s note:

My team and I prefer to use the Semrush Site Audit tool over Ahrefs. You can run technical site audits from one central SEO project dashboard, which is especially useful when managing multiple clients.

We’ve found the tool to be easier to get up and running, and pull actionable insights from it.

We also like the ability to compare audits side-by-side in order to show progress, and send action items to external tools like Trello.

Local Listings Management

The Listing Management tool is a collaboration between Semrush and Yext that saves you the time and effort of uploading and maintaining your local business listings.
Input your data once, and the tool keeps all the details correct on your website, local maps, apps, social networks, and review directories.

  • Manage and publish local business information to dozens of authoritative directories, including Google, Yelp, Facebook, and Alexa.
  • Edit or update listings to make them more consistent across the web.
  • Upload logos, pictures and videos, and your listings will automatically be updated. 
  • Track and reply to all customers’ reviews in one place and manage your ratings. 

Editor’s note: This is a handy local SEO integration that allows users to centralize another element of their search campaigns. Ahrefs does not currently provide this functionality. 

White Label Reporting

Semrush’ Reporting tools let you build white-label PDF reports, so you can share the results of a website audit, present a competitive analysis, or show the progress of an SEO/PPC campaign with clients or colleagues.

You can also build professional branded campaign reports by dragging and dropping widgets into pre-built reporting templates using Semrush and other data sources such as Google Analytics, Google Search Console, and Google Business Profile.

  • Create branded reports from scratch or pre-built templates.
  • Combine multiple data sources – Semrush, Google Analytics, Google Search Console, Google Business Profile – in a single report.
  • Schedule reports for automatic email delivery.
  • Organize reports by project or client profile. 

Editor’s note: Semrush stands out with its ability to pull data from each of its toolkits, as well as other third-party data sources, into a single branded or white label report.

Right now, Ahrefs provides a nice reporting UI across internal data points, but you need to jump between the different tools to consume the information. Whereas Semrush brings it all together in one place, and allows you to schedule reports.

If you’re using the Semrush Agency Growth Kit, you’ll also be able to set up a client portal where you can share reports with clients. 

Advertising Toolkit

Semrush’s Advertising Toolkit provides a top-level overview of how much paid traffic your competitors get each month, the number of keywords they bid on, and their estimated budget, plus historical trends and reports.

You can use the Advertising Toolkit to:

  • Scrutinize your competitors’ click-winning ad copy so that you can emulate winning ads with the Ad Builder.
  • Find out which ads have been running the longest and what ad copy has a successful track record in the Ad History reports.
  • Look at all the landing pages your competitors use to convert paid traffic and determine where they place ads on the Display Advertising network.
  • Identify the display ad creatives – images, text, and HTML – that your competitors are using and the properties – web pages, YouTube videos, and YouTube channels – where they are displaying them.
  • Optimize your PLAs with better titles, descriptions, and pricing by studying your competitors’ pricing strategies in the PLA Research reports.
  • Build keyword lists, organize them into groups, and set negative keywords with the PPC Keyword Tool. Then download the data into a CSV file and import it into the Google Ads Editor.
  • Find out which keywords your competitors are running, but you aren’t, by running a Paid Keyword or PLA Gap Analysis. Afterward, add them to your Semrush PPC keyword list or export them to the Google Ads editor.

Editor’s note:  While Semrush’ PPC analysis capabilities are far superior to Ahrefs, and many other standalone SEM tools, Ahrefs has made some improvements in this area in recent times. 


Semrush has three premium plans with the option to pay monthly or yearly:

  • Pro = $119.95/month
  • Guru = $229.95/month
  • Business = $449.95/month

Best Low-Cost Ahrefs Alternatives: Ubersuggest and SE Ranking


Ubersuggest is a free SEO tool that can help you generate keyword and content ideas, analyze traffic, top pages, and backlinks for competitors.

Ubersuggest gives you access to over 6 billion keywords, 2 trillion links, and 1 billion pieces of content.

Use the Keyword Ideas report to:

  • Find keywords, suggestions, questions, comparisons, and prepositions related to your search query.

Use the Content Ideas report to:

  • Check how many times a topic’s been shared on Facebook and Pinterest. Plus, get an idea of keywords those pages rank for on Google and backlinks they acquired.

Use the Backlinks report to:

  • Get a detailed analysis of how many backlinks and referring domains your competitors have, plus a list of the individual backlinks.

Editor’s note: 

While Ubersuggest won’t do everything that a tool like Semrush or Ahrefs can do, or give you access to nearly as much data, it is still a solid low-cost alternative.

Ubersuggest also has some paid plans ranging from $29 – $99/month that offer more features and reports/queries per day.


Ubersuggest has 3 pricing plans starting at $29/month. There’s also the option to pay once for lifetime access, starting from $290.

SE Ranking

SE Ranking is an all-in-one SEO toolset with a wide range of tools and features, including SERP tracking, competitor analysis, keyword research and suggestions, backlink analysis and tracking, site audits, and white-label reporting.

You can:

  • Use the Keyword Rank Tracker to monitor your keyword rankings in all the major search engines, locations and devices. And check how your competitors are ranking for your target keywords.
  • Use the Keyword Research Tool to supplement your keyword list with similar, related, and long-tail keywords. Discover the keywords your competitors are targeting in organic and paid search.
  • Use the Backlink Checker to analyze referring domains, linking pages, and anchor texts. Find out where your competitors get backlinks from.
  • Use the Backlink Monitor to check the health of every backlink status and quickly disavow any bad links.
  • Use the Competitive Research Tool to monitor your competitors’ website traffic dynamics in organic and paid campaigns.
  • Run a Website Audit to find and fix any SEO issues holding your site back.
  • Generate White Label Reports for your clients under your branding with the drag-and-drop report builder.


SE Ranking has a range of variable subscription plans, starting from just $39.20/month (based on weekly SERP updates for 250 keywords). 

You can scale your plan to track more keywords daily, monitor more backlinks, and audit more web pages.

Best Ahrefs Alternative for Value and Usability: Mangools

Mangools is a user-friendly, 5-in-one SEO toolset covering keyword research, site analysis, SERP analysis, backlink analysis, and rank tracking.

However, unlike Ahrefs and Semrush, the tools aren’t integrated. So if you check a domain in KWFinder, you then have to go to Link Miner to check its backlink data.

While it doesn’t provide as many use cases as Ahrefs, such as technical audits or content analysis, it does present a lot of valuable insights, it’s easy to navigate, and it’s more affordable.

Here’s how you can use the Mangools SEO toolset: 

  • SERPChecker helps you qualify potential keyword targets. The report gives you a high-level summary with the KD score and average number of SERP features.

    For each result page listed, scores are color-coded to identify the strongest and weakest competition.

  • SERPWatcher lets you track keyword rankings and their search volumes in any location, on any device. It includes its own Dominance Index to check if you’re dominating the search results for your tracked keywords.
  • LinkMiner lets you analyze the power of your competitors’ backlinks with its Link Strength (LS) metric. You can also see the link placement in the website preview rather than having to open a separate browser window.
  • SiteProfiler lets you check the SEO authority of any website, including your competitors. You can check the health of a backlink profile, spot the most popular content of your competitors, benchmark your website against other sites, and discover audience demographics.

Editor’s note:

Overall, Mangools is an affordable Ahrefs alternative for beginners, that provides a ton of data in an easy-to-digest format. The tool makes it incredibly easy to find high-value keyword opportunities, and use a number of SERP data points to accurately qualify each opportunity.

While the Link Miner doesn’t beat Ahrefs’ industry-leading database of live backlinks, it still contains 9.5 trillion backlinks and pulls in Majestic’s trust and citation flow metrics.

The rank tracker is nothing to sneeze at either. You’ll receive daily rank updates across 52,000+ locations, on any device. You can also schedule interactive reports to be sent to your client.


Mangools has a range of pricing plans with the option to pay monthly or yearly:

  • Basic = $49/month 
  • Premium = $69/month 
  • Agency = $129/month 

Best Single Purpose Ahrefs Alternatives

So far, we’ve looked at the best all-in-one, free, and beginner alternatives to Ahrefs.

But, maybe you’re not looking for a comprehensive all-in-one SEO toolset like Semrush, and only want to invest in a tool for a specific use case, like content analysis, rank tracking or technical site audits.

Here are the best single-use case alternatives to Ahrefs.

Note: Both Ahrefs and Semrush excel in all or most of these areas too.

Best Ahrefs Alternative for Backlink Analysis: Majestic

Majestic is a standalone backlink analysis tool that’s been a head-to-head competitor with Ahrefs for years.

However, it has an outdated UX and doesn’t provide any other functionality outside of link analysis. So, you pay a premium for a single-use tool.

Majestic uses some proprietary Flow Metrics to grade the quality and quantity of backlinks per domain. This data is a key differentiator against tools such as Ahrefs, and many other tools such as Mangool’s Link Miner integrate with Majestic to pull this data into their backlink reports.
Majestic also uses two backlink indexes – a Fresh Index and a Historic Index.

The Historic Index is huge and takes many days to build, so it’s always a few days old. The Fresh Index is smaller and updated quicker and more often.


Majestic offers 3 pricing plans with the option to pay monthly or yearly:

  • Lite = $49.99/month
  • Pro = $99.99/month 
  • API = $399/month 

Best Ahrefs Alternative for Keyword Research: Semrush SEO Toolkit

The Semrush SEO Toolkit provides access to a huge database of over 22B different keywords, with accurate search volume data that can be used to find new keyword opportunities or analyze those of your competitors.

Use Semrush’ keyword tools to:

  • Find your high-value existing keyword opportunities.
  • Mine competitor keywords and top traffic pages with advanced filters.
  • Perform URL, subfolder, and subdomain-level keyword gap analysis.
  • Uncover question-based topics.
  • Compare up to five competitors and uncover keywords they rank for, but you don’t.
  • Filter SERP data – position, difficulty, search intent, and more – in order to extract the highest value keyword opportunities.
  • Run organic, paid and PLA keyword gap analysis side-by-side. 

Editor’s note: I tried not to list the same tool twice here, but when it comes to analyzing existing keywords, mining competitors, filling content gaps, and building huge keyword sets, Semrush’s keyword research toolset is a leader on the market.

Best Ahrefs Alternative for Rank Tracking: AccuRanker

AccuRanker is the best standalone rank tracking tool on the market used by over 25,000 agencies, SEO professionals, and brands. It’s “next-level” functionality lets you track rankings in real-time, monitor the competition, and tie movements back to the traffic and conversions with the fastest (on-demand) and most accurate SERP data.

You can use AccuRanker to:

  • Assess market performance with its unique Share of Voice (SoV) metric.
  • Get daily and on-demand keyword ranking updates.
  • Track rankings across all major search engines, including Google, Bing, YouTube, Baidu, and Yandex.
  • Map ranking data to traffic, goal, and revenue data in the Landing Pages report.
  • Track 50+ SERP features available for all of your keywords with the aggregated SERP analysis report.
  • Advanced and dynamic keyword targeting that helps automate tedious reporting tasks for agencies and larger enterprise companies. 
  • Track Share of Voice and view dynamic CTR estimates across all tracked keywords. 

Editor’s note:

Ahrefs rank tracking functionality is solid, and the interface is very user-friendly. But, I still find the accuracy to be better with tools such as Semrush, or a standalone rank tracker such as AccuRanker.

Plus, Ahrefs ranking data is only updated weekly. If you want daily ranking updates, then you’ll need to purchase a monthly add-on ranging from $100-$250 (depending on your plan).

Semrush provides daily ranking updates across all plans, and AccuRanker even enables users to update ranking data on-demand. 


AccuRanker prices vary based on the number of keywords you want to track, from 1,000 to 1M. Prices start from $129/month for monthly billing or $116/month for yearly billing. You can upgrade, downgrade, or cancel your plan at any time, at no cost.

Best Ahrefs Alternative for Technical Site Audits: Screaming Frog

The Screaming Frog SEO Spider is a powerful site crawler that gathers data on almost every on-page and technical SEO element, including titles, headings, meta descriptions, site speed, UX, content length, duplicate content, broken links, file sizes, and more, in a matter of minutes, for sites of any size.

You can use Screaming Frog to:

  • Analyze and identify page titles and meta descriptions that are too long, too short, missing, or duplicated across your site.
  • Find internal and external broken links (4xx), server errors (5xx), redirect errors, and issues with blocked resources.
  • Discover duplicate and thin (low) content pages.
  • Identify large image files that cause slow site loading times.
  • Map internal link structure to optimize your sitemap and find deep linking opportunities.
  • Crawl and analyze javascript websites. 
  • Map data from third party data sources – Google Analytics, Search Console, Moz, Majestic, Pagespeed Insights and Ahrefs – to each URL across sites of any size.
  •  Crawl and analyze JavaScript websites and frameworks, such as Angular, React, and Vue.
  • Crawl unlimited URLs (dependent on allocated memory and storage).
  • Crawl as Googlebot, Bingbot, mobile user agents, or your own custom UA.
  • Compare historical crawl data to track technical SEO progress.
  • Compare staging against production sites, detect changes in key elements and metrics, and examine site structure.
  • Visualize site architecture patterns to pinpoint internal linking and URL structure issues.


The Screaming Frog SEO Spider is available for free, but you can purchase a license to crawl more than 500 URLs and access advanced features for £149.00 per year.

Best Ahrefs Alternatives for Content Analysis: BuzzSumo

BuzzSumo is an alternative to Ahrefs’ Content Explorer tool that helps you find engaging content topics in your niche and collaborate with influencers to help promote your content.

Unlike Ahrefs, it lets you dig deeper to see which content is trending and performing best. You can also use it with Majestic to see which content generates the best backlinks.

BuzzSumo’s monitoring tool lets you track mentions of your brand, competitors, and industry to stay on top of your niche.

You can use BuzzSumo to:

  • Discover high-performing content topics so you can get more likes, links, and shares.
  • Research and analyze loads of data points to inform your marketing strategy.
  • Identify influencers to help promote brand awareness and specific campaigns.
  • Track comments and trends to create “on topic” content.

Editor’s note:

BuzzSumo is probably a tool you’ll invest in when you’re more established. Until then, Ahrefs Content Explorer provides more than enough features to find content topics that can drive more traffic, engagement and/or links. 


BuzzSumo has a limited-access free plan, plus a choice of 3 premium plans starting from $99/month or $79/month when paying yearly.

Surfer SEO

Surfer SEO uses a data-driven model based on over 500 ranking factors to analyze the Top 50 results for your target keyword.

You can use the results to optimize existing content assets and improve rankings, as well as quickly build content briefs for writers. Plus, you can use the Content Planner to find content cluster topics and internal link opportunities fast. Check out my full Surfer SEO review.

You can use SEO Surfer to:

  • Quickly create detailed content briefs with all the data needed to rank highly. 
  • Discover the perfect keyword density, common words, precise copy length, page structure, headers, and more for your content.
  • Compare your page’s on-page optimization against the competition and make data-driven improvements.
  • Build a link building action plan based on common backlinks from the top pages of the SERP.
  • Uncover topical questions that potential visitors have and answer them within your content.
  • Find topically-relevant internal link opportunities in seconds. 
  • Use Grow Flow to get weekly data-driven insights and recommendations that are broken out into action items for busy teams. 

Editor’s note:

Surfer SEO has been a powerful addition to my SEO toolset. It’s fantastic for using data-driven insights to create content briefs for writers and guide on-page optimization across both existing and new assets.


Surfer SEO has 3 plans starting from $59/month or $49/month when paying annually.

Which Ahrefs Alternative Are You Going to Try?

Ahrefs is a top-quality all-in-one SEO toolset that allows you to:

  • Run technical site audits
  • Perform keyword research
  • Gain valuable content insights
  • Check the backlink profile of any site
  • Track the ranking performance of your target keywords
  • Perform deep content analysis

Depending on your business, you may want to invest in an all-in-one toolset or prefer to buy a specialized standalone tool, like Screaming Frog, Surfer, or AccuRanker.

But, if you’re looking for another SEO toolset that has a similar price point and can scale for sites of any size, Semrush is the best all-in-one alternative to Ahrefs.